Experience the Magic of Winter at ÖÖD Mirror Houses in Furu, Norway – Now Open for a Winter Wonderland Escape

14 November 2024

Åsmarka, Norway – November 2024 – ÖÖD Hötels, in partnership with Furu Natur & Kultur, is delighted to welcome guests to an enchanting winter season at the ÖÖD by Furu, located at Åsetvegen 108, 2365 Åsmarka, Norway. These architecturally stunning mirror houses are now open, offering guests an immersive winter wonderland experience in the heart of Norway’s breathtaking landscape. Visitors can relax in private hot tubs, enjoy magical views of the snow-covered wilderness, and explore a variety of winter activities for an unforgettable seasonal retreat. Bookings are available at www.furu-norway.no and www.oodhotels.com.

About the Partnership

ÖÖD Hötels and Furu have come together to create a unique retreat that blends contemporary Norwegian art and design with the natural beauty of Norway. Friederike, the visionary behind Furu, was inspired by the transformational energy of the place, the seasons, and the rich tamed wilderness of a traditional mountain farm in Nordre Ringsaker. This partnership aims to offer guests a serene environment where they can connect deeply with nature while enjoying the highest standards of comfort and design.

A Unique Winter Experience

Guests staying at the ÖÖD Mirror Houses at Furu this winter can look forward to:

Panoramic Winter Views: Watch snow-capped forests and rolling hills from the comfort of a luxury mirror house, featuring Norwegian-inspired interiors.

Nature Immersion: With reflective architecture, the mirror houses blend seamlessly with the winter landscape, creating an intimate nature experience.

Seasonal Activities: Embrace winter with cross-country skiing, dog sledding, and other adventures. In summer, guests can enjoy mountain biking, hiking, and more.

Sustainable, Art-Inspired Design: These unique cabins highlight Nordic craftsmanship and local production, merging modern luxury with environmentally mindful design.

Artistic Touches: Each year, guest artists add unique artwork to the cabins. This season, Maria Natalie Skjeset’s creations add a touch of artistic warmth to each space.

Please see more by exploring the two houses: Lys House and Mørke House.

ÖÖD by Furu, Lys House. Photographer: Ragnar Hartvig

Quotes from the Founders

“I believe that in the quietude of these forests, inspired by art and design, we discover not only beauty but also a connection to our own essence—a reminder of what truly matters. I am thrilled to share this transformative place with our guests, where they can reconnect with nature and themselves”.

Friederike Schir, owner of Furu

“We are delighted to bring the ÖÖD Mirror Houses to Norway in time for winter. Furu’s stunning location and seasonal magic align perfectly with our mission to create unforgettable nature experiences.”

Andreas Tiik, Co-founder of ÖÖD Hötels

About ÖÖD House and ÖÖD Hötels

ÖÖD House is known for its innovative and minimalist mirror houses that harmonise with natural landscapes. Through ÖÖD Hötels, these mirror retreats are available in 25 countries, spanning diverse regions from Europe to the Americas. Each site offers an intimate escape into nature’s wonders, from Norway’s snowy forests to Estonia’s sandy shores. For more details, visit www.oodhouse.com and www.oodhotels.com.

About Furu

Furu is a serene retreat nestled on a traditional mountain farm in Åsmarka, Norway. With a commitment to preserving the natural environment and cultural heritage, Furu offers guests a unique blend of nature and cultural experiences. The iconic pine tree (“Furu” in Norwegian), standing on a hill in the middle of the property, symbolises strength, resilience, and a deep connection to the land, inspiring the transformation of this beautiful location into a haven for reflection and rejuvenation. For more information about Furu, visit www.furu-norway.no.

Booking and Availability

Guests can book their winter getaway at the ÖÖD by Furu through www.furu-norway.no or www.oodhotels.com. These cabins are ideal for couples and nature lovers looking for a peaceful and magical winter escape.

Invitation for Journalists

We warmly invite journalists to experience the ÖÖD Mirror Houses at Furu firsthand. This immersive visit offers a unique opportunity to explore the serene winter landscape, relax in the private hot tubs, and enjoy the unmatched natural beauty surrounding Furu. Journalists are welcome to stay as guests, with an itinerary that includes a guided tour of the property and a chance to meet Friederike for an exclusive interview.

Media Usage and Photo Credit

We kindly request that all media outlets credit Ragnar Hartvig as the photographer when using any of the provided images of the ÖÖD Mirror Houses at Furu. High-resolution photos are available for download below. Thank you for helping us honour Ragnar’s work in capturing the unique beauty of this location.

Contact Information

For media inquiries, please contact:
Friederike Schir
Phone: +47 9308 8915
Email: info@furu-norway.no

Oskar Zahharov

Marketing Specialist at ÖÖD

Kaisa Kangro

Head of Marketing at ÖÖD

+37253410902

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